Resume

SUMMARY OF QUALIFICATIONS

Daisy Kong is a public relations professional specializing in consumer, lifestyle, international and multicultural communications, social media and marketing. A highly motivated self-starter and team player, Daisy possesses both agency and in-house PR experience.

ACCOMPLISHMENTS & ACTIVITIES

• BlogHER Business ’08 Conference, Attendee
  Represented KN Karen Neuburger as an attendee to learn and to networking with bloggers and other companies engaging in social media.
• 1st Place, GolinHarris Golinnovation Award, Q1 2007
  Awarded for successful blogger relations and online campaign for Therative’s ThermaClear acne treatment device.
• 1st Runner-up, GolinHarris Media Home Run, November 2007
  Awarded for securing front-page feature story in Los Angeles Times for Chinese American International School (CAIS).
• Young Professionals Public Relations Society of America, 2006
  Volunteered for PRSA’s “Workshop Til’ You Drop 2006″ to compile and analyze raw data from workshop seminar evaluations.

SKILLS

• PR Tools & Services: Wire distributions (PR Newswire, Business Wire and PR Web), media databases (MediAtlas and Cision’s MediaMap) and PR Newswire’s ProfNet and MediaRoom service
• Technology: Proficient in PC and Mac Computers, MS Office (Word, Excel, PowerPoint, Outlook and Publisher); Working knowledge of Photoshop, InDesign and HTML
• Language: Conversant in Chinese (Mandarin and Cantonese) with intermediate reading and writing skills

PROFESSIONAL DEVELOPMENT

College of Extended Learning
San Francisco State University
Professional Development Certificate Program – Integrated Marketing
Expected Completion: December 2008

Completed coursework:

• Essentials of Integrated Marketing
• Market Research Basics
• Brand Strategies
• Maximizing Search Engine Marketing

EMPLOYMENT HISTORY

SHIFT Communications (San Francisco, CA)
“New Media Agency of the Year – Sabre Awards 2008”

November 2008 – Present
Account Executive – Consumer Lifestyle Practice

• Represents consumer packaged goods and services as well as B2B technology
• Conducted media relations to daily newspapers, consumer glossy magazines, broadcast and bloggers
• Oversees client’s speaking and awards programs

July 2008 – November 2008
Account Coordinator – Consumer Lifestyle Practice

• Represented consumer packaged goods s and services as well as B2B technology
• Supported media relations to daily newspapers, consumer glossy magazines, broadcast and bloggers
• Managed speaking opportunities and awards submissions
• Monitored for client coverage, competitive news and industry trends

KN Karen Neuburger / KN Ltd. (San Rafael, CA)
“The lifestyle brand known for its famous pajamas (a favorite of Oprah’s) and comfort-inspired products”

November 2007 – May 2008
Public Relations Associate

• Develop and implement blogger relations strategies to support two product launches and a Mother’s Day campaign, securing placement in 32 influential “mommy” and fashion blogs through product reviews, giveaway contests and discount codes
• Execute two product launches to trade media and daily newspapers while supervising PR agency’s outreach to national outlets.
• Create online media room (www.karenneuburger.mediaroom.com) including writing branded copy and photo editing.
• Manage customer relations through in-kind donations program to non-profits, community and educational organizations

GolinHarris (San Francisco, CA)
“Named large PR agency of the year in 2007 by PR Week and The Holmes Report”

November 2006 – November 2007
Associate Account Executive

• Represented consumer brands, technology companies and non-profit organizations.
• Managed day-to-day PR activities for 5-8 clients simultaneously and assisted in account budgeting to maximize client ROI.
• Provided strategic and creative consul for media relations, corporate messaging and multicultural communications campaigns.
• Cultivated relationships with clients’ target print, broadcast and online media outlets to secure key placements.
• Coordinated and staffed client media interviews, press briefings, trade shows, and broadcast appearances.

Panache Communications LLC (San Francisco, CA)
“Award-winning boutique agency serving technology, Asian and Asian-related companies”

April 2006 – October 2006
Assistant Account Executive

• Represented consumer, technology and non-profit clients by supporting day-to-day PR activities including media relations, sourcing and clipping press, drafting press releases, articles and newsletters.
• Executed marketing initiatives for agency to help generate new business while also preparing SWOT analysis and market research.

January 2005 – May 2005
Public Relations Intern

• Supported boutique agency’s technology and specialty Asian/Asian-American practice with client work, new business development and administrative assistance.
• Prepared briefing sheets, developed media lists, researched editorial calendar opportunities and compiled coverage books.
• Prepared SWOT analysis for new business leads and designed proposal presentations.

Bay Area World Trade Center (Oakland, CA)
“Non-profit promoting and supporting regional economic growth through international trade and commerce”

January 2006 – May 2006
Marketing and Events Coordinator Intern

• Publicized monthly BAWTC events by executing direct marketing initiatives via e-newsletters and e-mail announcements.
• Coordinated event logistics, oversaw event registration and managed petty cash
• Maintained Web site by updating daily with new calendar events and current news articles related to international business and trade

EDUCATION

University of California, Berkeley

• Bachelors of Science in Environmental Economics and Policy with College Honors
• Bachelors of Arts in International Development Studies
• Minor in Chinese language (Mandarin)

HAAS School of Business
University of California, Berkeley

• Completed select business coursework relevant to communications and marketing, including Business Communications, Marketing and Integrated Marketing Communications.
• Lead advertising case study project for FLAUSA, Visit Florida in Integrated Marketing Communications class; Organized a diverse group to conduct market research, branding, messaging, market segmentation for advertising and public relations campaign.

National Taiwan Normal University
UC Berkeley Summer Study

• Completed Business Chinese Program, Taipei, Taiwan