On Valentine’s Day, Ports 1961 opened it’s second U.S. boutique in New York City’s meatpacking district. To be honest, this is the first time that I have ever heard of this international luxury fashion label from China. Looking at the lifestyle shots from its ad campaign, I think that I am in love with this line! There’s a classic, almost vintage, look to their collection and pale, dusty color palate is so pretty!!
I did some research and found that this brand has a pretty interesting history (see here for the extended business story in Forbes). Originally a Canadian company when it was founded in 1961, Ports Design Ltd. experienced moderate success in North America in the 1980s; however, the recession and over-expansion led to its bankruptcy in 1994. To save the company, CEO Alfred Chan decided to move everything to Xiaman, China. Now when I say everything, this includes design, manufacturing, marketing, finance and the target customer base. The company then rebuilt itself thanks to the growing buying power of China’s neo rich. The Ports 1961 line was later launched in 2005, which has a higher price point than the Ports label.
As a side note, I can’t help but wonder if February 2009 wasn’t the best time to expand Port 1961′s American presence from L.A. to New York. The current state of the economy is very likely to hinder people from spending much on luxury goods, let alone a relatively unknown luxury brand. Mei Fong of The Wall Street Journal posed a similar question in her China Journal blog post in which she asked “Does making it in American retail matter anymore?” Only time will tell.
Filed under: Fashion, Retail, Asian, China, Fashion, Hong Kong, New York, Ports 1961, Retail








